Intentionally Blank - “INTENTIONALLY ___________.” was created in 2014 in Los Angeles by shoe industry veteran Ty McBride as his first solo branded project. IB sets out with clear intentions: “To create the pieces that help you fill “____________s” in your personal style mantra.” McBride has held positions with top companies in the footwear industry, and launching his own brand came to fruition after moving from NYC to Los Angeles in early 2014. With nods to the minimal, and touches of visual irony, the brand has garnered a cult following after several short years in the market.