Our Story

The term Bona Drag means “nice outfit” in polari, a secret language used by the gay culture in London during the 1960’s. The phrase was introduced to us by Morrissey and encapsulates the
intention of the store. A shared camaraderie for those of us who seek out unique aesthetics and are fascinated by the secret language of style.

Founded in 2006 by Heather Wojner, Bona Drag is an online boutique based in Milwaukee, WI.  Bona Drag showcases a carefully curated collection of fashions and objects. Our selection of items
are chosen according to originality, quality, timelessness, wearability, and spirit.

The Bona Drag team also includes brilliant friends Hannah Baird, Traci Bunkelman, and Sarah Wojner. Meet the Bona Drag ladies here.