giu giu — joo - joo — is the creative vision of Giuliana Leila Raggiani.
With a nostalgic point of view, giu giu has evolved into a product of a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender. giu giu, established in 2013, is primarily based out of Los Angeles, though, Giuliana balances her time between Paris & New York. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original design. Giuliana Leila Raggiani was raised as a first generation Italian in Boston, Massachusetts & Falmouth, Maine. As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.